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To contribute to this collective history project, send pictures and stories about the older women in your life to americanagefashion@gmail.com. The more information you can include (date, place, etc.), the better.-
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Tag Archives: Mrs. Exeter
Mrs. Exeter’s Fall Wardrobe, 1962
Do you remember Mrs. Exeter, Vogue’s older woman of fashion? I recently came across her again in a Vogue Pattern Book from 1962. By that time, she had all but disappeared from the fashion magazine. Apparently editors believed she was … Continue reading
Book Review–The 1950s in Vogue: The Jessica Daves Years by Rebecca C. Tuite
This is what the cover of my copy of The 1950s in Vogue looks like—no book title, no author, and no indication of the fact that the book is actually about Vogue editor, Jessica Daves. Perhaps this is a new … Continue reading
Eat My Words
You might know my love of Mrs. Exeter, Vogue magazine’s effort to reach out to the older woman in the years after World War Two. She appeared in many places, including the fashion magazine, the Vogue Pattern Book magazine, and … Continue reading
The Older Woman Issue of Vogue, October 1950
This issue of Vogue stands out already for its cover, featuring a stylish gray haired woman. The content is even more surprising. Its focus is on clothes for “the adult woman” and only older women appear to model them throughout … Continue reading
The World of Mrs. Exeter
If you have been reading this blog for any length of time, you know my fascination with Mrs. Exeter, an older woman of fashion invented by Vogue magazine after World War Two. She was featured on the magazine’s pages for … Continue reading
Mrs. Exeter in the Vogue Pattern Catalog
The stylish Mrs. Exeter never had her own pattern line—more’s the pity, I say. But for older women who wanted a quick reference guide to patterns that might flatter their figures, Vogue pattern catalogs started to include a “Mrs. Exeter” … Continue reading
Mrs. Exeter in Sews with Vogue Patterns
Since I am interested in all things Mrs. Exeter, I recently contacted Vogue Patterns for permission to track her down in their collection of pattern magazines and catalogs. Editor Gillian Conahan was nothing but gracious, and I got to spend … Continue reading
Proper Clothing for the Older Woman Who Plays Golf, 1949
The post World War Two years might have been a Golden Era for the older woman of fashion. Both of America’s foremost fashion magazines, Vogue and Harper’s Bazaar, turned their attention to this potentially lucrative market. In 1948, Vogue introduced … Continue reading
The Chemise and the Older Woman
We tend to think of fashion in terms of decades, but this is only a rough convenience. After all, the square shoulders of the forties ended with the New Look of 1947. And a decade later, the nipped waists of … Continue reading
Mrs. Exeter’s Wardrobe for Summer and Fall, 1962
Mrs. Exeter, Vogue’s fictional role model for the older woman, lived longer in the sewing world than in the fashion world. She made her last Vogue appearance in the May 1, 1962 issue, but she continued to offer advice for … Continue reading