Tag Archives: Mrs. Exeter

Book Review–The 1950s in Vogue: The Jessica Daves Years by Rebecca C. Tuite

This is what the cover of my copy of The 1950s in Vogue looks like—no book title, no author, and no indication of the fact that the book is actually about Vogue editor, Jessica Daves.  Perhaps this is a new … Continue reading

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Eat My Words

You might know my love of Mrs. Exeter, Vogue magazine’s effort to reach out to the older woman in the years after World War Two.  She appeared in many places, including the fashion magazine, the Vogue Pattern Book magazine, and … Continue reading

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The Older Woman Issue of Vogue, October 1950

This issue of Vogue stands out already for its cover, featuring a stylish gray haired woman.  The content is even more surprising.  Its focus is on clothes for “the adult woman” and only older women appear to model them throughout … Continue reading

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The World of Mrs. Exeter

If you have been reading this blog for any length of time, you know my fascination with Mrs. Exeter, an older woman of fashion invented by Vogue magazine after World War Two.  She was featured on the magazine’s pages for … Continue reading

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Mrs. Exeter in the Vogue Pattern Catalog

The stylish Mrs. Exeter never had her own pattern line—more’s the pity, I say.  But for older women who wanted a quick reference guide to patterns that might flatter their figures, Vogue pattern catalogs started to include a “Mrs. Exeter” … Continue reading

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Mrs. Exeter in Sews with Vogue Patterns

Since I am interested in all things Mrs. Exeter, I recently contacted Vogue Patterns for permission to track her down in their collection of pattern magazines and catalogs.  Editor Gillian Conahan was nothing but gracious, and I got to spend … Continue reading

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Proper Clothing for the Older Woman Who Plays Golf, 1949

The post World War Two years might have been a Golden Era for the older woman of fashion. Both of America’s foremost fashion magazines, Vogue and Harper’s Bazaar, turned their attention to this potentially lucrative market. In 1948, Vogue introduced … Continue reading

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The Chemise and the Older Woman

We tend to think of fashion in terms of decades, but this is only a rough convenience. After all, the square shoulders of the forties ended with the New Look of 1947. And a decade later, the nipped waists of … Continue reading

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Mrs. Exeter’s Wardrobe for Summer and Fall, 1962

Mrs. Exeter, Vogue’s fictional role model for the older woman, lived longer in the sewing world than in the fashion world. She made her last Vogue appearance in the May 1, 1962 issue, but she continued to offer advice for … Continue reading

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Jessica Daves and Mrs. Exeter

If you have been reading this blog for any length of time, you know my fascination with Mrs. Exeter, Vogue magazine’s style icon for the older set. I long to know who thought up this funny and influential character. Since … Continue reading

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