Tag Archives: advice literature

It is often said that Diana Vreeland, the famous Vogue editor, killed Mrs. Exeter.  However, this witty fashion adviser to the older set was hardly in good shape when Vreeland took over in 1963. At the highpoint of her fashion … Continue reading →

If imitation is the sincerest form of flattery, then the editors of Vogue must have felt very smug when they opened up Harper’s Bazaar in January 1949.  The rival magazine had started a new feature called “At My Age.” Here … Continue reading →

Vogue’s imaginary fashion adviser, Mrs. Exeter, was a hard worker.  Over the course of a decade, she kept up with fashion trends and interpreted them for older women.  Her task was to convince her target group that being stylish was … Continue reading →

Mrs. Exeter was born in June 1948 on the pages of Vogue magazine; she was “fifty-odd” years old.  Over the next decade and a half, she would reappear at various intervals and give fashion advice to older women.  The column … Continue reading →