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Category Archives: 1940s
For the Love of Buttons, World War Two Era
I was drawn to this photo because of the wonderful button design on the younger woman’s hat. What a creative way to use little pearl buttons! Her older companion’s outfit sports many buttons too, not only running up the shirtwaist … Continue reading
Color Advice for the Gray Haired Woman, 1945
What determines the colors that look good on you? There is an entire industry built up to help you answer that question today. In this 1945 advertisement from Helena Rubenstein, however, you need look only to your hair color for … Continue reading
Medicalizing Menopause in the 1930s and 1940s
Is menopause a medical condition that needs to be cured? That was certainly the message conveyed in a series of ads from Parke, Davis & Co. published in mainstream publications from the late 1930s through the 1940s. Just a bit … Continue reading
Lilly Daché in Pants, 1945
By the end of World War Two, French Born Lilly Daché had cemented her reputation as one of the premier milliners in the United States. As she prepared to visit France just after peace had been declared, Life magazine published … Continue reading
Turban Style, early 1940s
Turbans became stylish in the mid 1930s, but they really came into their own during World War Two. I puzzled for a while about when to date this photo, but the wide, structured shoulders made me decide for the forties. … Continue reading
Fashion Clash, 1948
The only information on this grainy photo is the date, 1948, but my guess is that it shows a visit by two granddaughters to see their grandmother. What a clash of styles! The grandmother wears two items of clothing that … Continue reading
Wrapped in Fur
These fur scarves, wraps, or boas (I’ve seen many different names) were a terror to me as a child. My grandmother had one and I was convinced that she was wearing an entire dead animal around her neck. Since then … Continue reading
Glamorous Grandmas
Well, it’s not so hard to be a young looking grandmother if you are in fact young. Joan Bennett (1910-1990) was eighteen when she had her first child and all of 39 in the photo above. This LA Times article … Continue reading
Suiting Up
This older woman looks quite serious in her uniform, but what organization does she belong to? I thought at first that the triangle insignia represented a position in civilian defense, but quick research showed that those triangles go the other … Continue reading
Birds of a Feather
For those of you who complain that people today all dress alike, I offer this World War Two era photo as proof that the past might not have been all that different. The men show some individuality—one in a jacket, … Continue reading