Tag Archives: cheerful granny

The Cheerful Granny Takes Flight, 1953

Posted on April 20, 2018 by Lynn

The cheerful granny, an enduring image in American advertising, gets to take a trip on an airplane in the Saturday Evening Post in June 1953.  Since she was often used to introduce technological innovations to the middle class, like high … Continue reading →

Posted in 1950s | Tagged , , , , | 1 Comment

The Cheerful Granny of 1925

Posted on December 27, 2017 by Lynn

“’Shhh, here’s the bedtime story,’” the ad copy reads. “As easily as she finds the page in her book, Grandmother sets the dial of the Kennedy. Riotous fun stops.  The familiar voice of a friend whom the children love but … Continue reading →

Posted in 1920s | Tagged , | 1 Comment

The Cheerful Grannies Dance

Posted on October 18, 2016 by Lynn

The image of the cheerful granny, used in the past to sell big ticket items like refrigerators, was completely transformed in this 1991 advertisement for exercise routines.  In this case, Beverly Gemigniani, founder of the group, was selling something that … Continue reading →

Posted in 1980s, 1990 | Tagged | 3 Comments

The Cheerful Granny Keeps Cool, 1956

Posted on August 31, 2016 by Lynn

Since the weather is still hot, it’s a good time to share this ad for the Frigidaire “full house” air conditioning system featuring a cheerful granny. The text sells the central forced air system as a boon for family life, … Continue reading →

Posted in 1950s, General | Tagged , | 3 Comments

A Cheerful Granny on the Phone, 1958

Posted on May 6, 2016 by Lynn

It has been a long time since I have written about the Cheerful Granny, a staple of American advertising in the mid-twentieth century. I knew it was time for an update when Jen Orsini of the blog Pintucks sent me … Continue reading →

Posted in 1950s | Tagged , | 2 Comments

The Cheerful Granny at Christmas, 1957

Posted on August 8, 2014 by Lynn

Pictured with family members and used to promote  household products, the Cheerful Granny was a staple of the American advertising industry in the early to mid twentieth century. I was drawn to this advertisement for the chain store Penney’s because … Continue reading →

Posted in 1950s | Tagged , , , | 7 Comments