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To contribute to this collective history project, send pictures and stories about the older women in your life to americanagefashion@gmail.com. The more information you can include (date, place, etc.), the better.-
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Search Results for: half sizes
Madame Eta’s New Fashions for the Adult Years, 1948
Vogue’s introduction of Mrs. Exeter, a fashion icon for the older set, was more than a gimmick to sell clothing to an older demographic. It marked a real shift in tone in the magazine, a declaration that the no longer … Continue reading
The World of Sue Burnett, 1973
Sometimes research is best done on ebay, my own guilty pleasure. There I discovered that Sue Burnett patterns put out its own pattern magazine, called immodestly Basic Fashion: THE Magazine for Women who Sew. The issue I found was for … Continue reading
Mrs. Exeter’s Favorite Brands
Have you forgotten Mrs. Exeter, Vogue’s older fashion adviser? I just discovered another way to investigate her influence. A dear friend put me in contact with her uncle who worked in the garment industry all his life, beginning with the … Continue reading
Native Daughters of the Golden West
I am always amazed by the number of women’s organizations that I have never heard of. While looking through Calisphere, I discovered this photo of a 1948 meeting of the Native Daughters of the Golden West, a group that celebrates … Continue reading
Posted in 1940s, 2010s
Tagged California, Chicana Latina, colors, pants, women's organizations
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A Clutch Coat in the Early 1920s
I’ve never understood clutch coats. They are meant to be open at the neck, and sometimes you even have to hold them closed with your hand if no other fastener is provided. But don’t you get cold around the neck, … Continue reading
First Prudential Outing, Los Angeles 1908
In 1908, it was not yet clear that Los Angeles would become the megalopolis that it is today. San Francisco was the dominant city in the state at the turn of the century, but things were beginning to change. While … Continue reading
New Year’s Eve, 1967
Where did the tradition of funny hats on New Year’s Eve come from? This shot of the the Hallberg family (from left to right–son, son’s wife, mother, father) shows that they endorse the idea enthusiastically. They all wear hats–and they … Continue reading
Maggie Walker and the St. Luke’s Penny Saving Bank
Maggie Lena Walker (1864-1934) is not a household name, but she made a huge difference in the lives of African Americans in the Richmond, Virginia area. In 1903, she was the first woman of any race to found a bank. … Continue reading
What to Wear to a Cold War Summit, 1959
During the late 1950s, when Nikita Khrushchev came to power in the Soviet Union, there was a brief thaw in the Cold War between that country and the United States. One sign of the shift was a big exhibit of … Continue reading