I’ve been reading a fascinating book on beauty care expert Helena Rubinstein, Beauty is Power by Mason Klein. It is the companion volume to an exhibit of the same name that recently closed at the Jewish Museum in New York, something I would have loved to have seen.
Rubinstein was already in her mid forties when she opened up her first salon in New York, after first gaining success in Melbourne, Paris, and London. Perhaps this explains her attention to the “mature face.” Unusual for her time, she also made makeup for darker complexions. The African American dancer Josephine Baker used her foundation in a color called Crème Gypsy.
Older women might have been happy to see themselves included in the chart above that shows just where to apply rouge. However, I wondered why there was such specific advice for different facial shapes in youth, but only one for the mature face.