Since I find so many photos of older women in house dresses, I’ve become very interested in their construction. How could I resist this ingenious little flier for a patented version by the M. Alshuler Co., discovered by chance on ebay? What is so special about this model, you might ask. It “Slips on like a coat. Adjusts with two buttons. Reverses when soiled. Prevents undergarments from showing.”
The flier opens up to show how the dress is put on. “Imagine the convenience of being able to dress in nine seconds…The ‘Utility’ Garment is in universal demand because of this happy idea of simplicity, the cleverness of the styles and the attractive material employed in the making.”
There’s a list of the fabrics available, including ginghams, percales, crepes, plisses, challis and flannelettes. Although there is no sizing information, the manufacturer mentions that it also comes in extra stouts.
Although the flier promises that the house dress is nationally advertised, I looked through Good Housekeeping at the Hearth Archive and the Library of Congress newspaper archive, Chronicling America, and found nothing. I did find the patent file though.