Category Archives: 1960s

Tobé Coller Davis–the First Lady of Fashion Forecasting

If you read about the history of the American garment industry, it doesn’t take long to come across the name Tobé Coller Davis (1888-1962).  After a varied career in clothing companies and department stores, she opened a fashion forecasting company … Continue reading

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A California Christmas Party with Santa, 1966

The Women’s Sunday Morning Breakfast Club was an important institution in the African American community of Los Angeles. Like many women’s clubs, its members were well off with the time and money to work for charity.  We can see this … Continue reading

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Two Body Types for Older Women

Judging by the one young man and the glimpses of cars and architecture in the background, I am guessing that this photo was taken sometime the mid sixties. This flea market find was most likely a press photo for a … Continue reading

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Who Said Halloween is Only for Kids?

Here is proof that the Halloween has been a multi-generational event for quite some time.  This posed photo was published under the title above in 1961. It documents planning for a party by the “Fun after Forty Club” in Burbank, … Continue reading

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Looking Your Fashionable Age, ca. 1969

Many older women of fashion had a hard time in the 1960s.  Youth was in style and new ideas filtered up from the street rather than down from designers who might have had some sympathy for older shapes. Perhaps to … Continue reading

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Pearls at the Picnic, 1960

Well, here’s a reminder of how casual dress has changed.  I’m guessing that this 1960 photo is of some kind of club or church summer picnic.  All the women, middle aged and older, have shown up in summer dresses that … Continue reading

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Fashion Advice from a Fashion Photographer, 1967

The Fall/Winter Simplicity pattern book from 1967 contains a ten page spread of fashion advice for older women from the photographer Frances McLaughlin-Gill.  I had never heard the name, but she was well known at the time for her fashion … Continue reading

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Mother’s Day in Milwaukee, 1963

  I love geometrics—give me a stripe over a flower any day. Mother’s Day is a flowery holiday, and the grandmother’s and granddaughter’s head gear give nod in this direction. However, the clothes in this three generation composition have the … Continue reading

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Mother and Daughter, 1960s

In preparation for Mother’s Day, I thought I would share some favorite Mother/daughter photos. This one is of particular historic significance because it memorializes the pink plastic curlers that I remember so distinctly from my youth. Was the daughter preparing … Continue reading

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Documenting the Department Store, 1961

What a wonderful contrast between the shopper and the worker in this 1961 photo by Ruth-Marion Baruch.  I discovered it in the alumni magazine of my undergraduate alma mater, UC Santa Cruz.  The university was gifted the archive of Baruch … Continue reading

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