Tag Archives: Mrs. Exeter

Mrs. Exeter’s Rival

If imitation is the sincerest form of flattery, then the editors of Vogue must have felt very smug when they opened up Harper’s Bazaar in January 1949.  The rival magazine had started a new feature called “At My Age.” Here … Continue reading

Posted in 1940s, 1950s | Tagged , | Leave a comment

Mrs. Exeter’s Marketing Power

Mrs. Exeter was not a “brand” in the way we understand the word today.  She had no clothing line or pattern line; she did not promote her own perfume.  Nonetheless, she wielded considerable marketing power outside the world of Vogue … Continue reading

Posted in 1950s | Tagged , | 1 Comment

Mrs. Exeter’s Sewing Skills

Although Mrs. Exeter’s age was never certain, if she was well into her fifties in 1948 she must have been born in the 1890s.  That meant she probably gained a lot of hand sewing skills as a child.  Since her … Continue reading

Posted in 1950s | Tagged , | 1 Comment

Mrs. Exeter’s Color Schemes

  Did Mrs. Exeter, Vogue’s role model for the older woman, give her readers concrete advice on what colors to wear?  In this area, she was limited by her role as a saleswoman for the latest fashions—she advocated the colors … Continue reading

Posted in 1940s, 1950s | Tagged , | Leave a comment

Mrs. Exeter’s Fashion Rules

Vogue’s imaginary fashion adviser, Mrs. Exeter, was a hard worker.  Over the course of a decade, she kept up with fashion trends and interpreted them for older women.  Her task was to convince her target group that being stylish was … Continue reading

Posted in 1940s, 1950s | Tagged , | 1 Comment

Mrs. Exeter’s Particulars

Vogue’s fashionable older woman, Mrs. Exeter, was a fictional character.  Yet even by the standards of fiction, she was quite fuzzy around the edges.  We do not learn where she lives, although one assumes in New York City.  Only once … Continue reading

Posted in 1950s | Tagged | Leave a comment

Mrs. Exeter’s Birth

Mrs. Exeter was born in June 1948 on the pages of Vogue magazine; she was “fifty-odd” years old.  Over the next decade and a half, she would reappear at various intervals and give fashion advice to older women.  The column … Continue reading

Posted in 1940s | Tagged , | Leave a comment