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Tag Archives: advice literature
Patterns of the Times
At the end of the 1940s and into the 1950s, the fashion editor of the New York Times, Virginia Pope, sponsored a series of patterns that were written up and advertised in the newspaper. Published by the Advance Pattern Company, … Continue reading
Colors for the Mature Woman, 1920s
This small pamphlet comes from the Women’s Institute, a correspondent school for sewing, millinery, and cooking, run by the famous Mary Brooks Picken. Thanks to Lizzie Bramlett for sending it on from her large collection. On one side it offers … Continue reading
Advice on Aging from Glinda the Good
The 1959 advice book, With Powder on my Nose, was written by Billie Burke (1884-1970), the actress who played the Good Witch of the North in The Wizard of Oz. Although Burke never refers to the famous role, her tone … Continue reading
Mrs. Exeter in Sews with Vogue Patterns
Since I am interested in all things Mrs. Exeter, I recently contacted Vogue Patterns for permission to track her down in their collection of pattern magazines and catalogs. Editor Gillian Conahan was nothing but gracious, and I got to spend … Continue reading
Proper Clothing for the Older Woman Who Plays Golf, 1949
The post World War Two years might have been a Golden Era for the older woman of fashion. Both of America’s foremost fashion magazines, Vogue and Harper’s Bazaar, turned their attention to this potentially lucrative market. In 1948, Vogue introduced … Continue reading
The Language of Flowers for Older Women
For those of you who chafe against fashion rules and continue to wear white shoes after Labor Day, consider how lucky we are that so few rules remain. Poking around in early twentieth century millinery books on wonderful Cornell University … Continue reading
Mrs. Exeter’s Wardrobe for Summer and Fall, 1962
Mrs. Exeter, Vogue’s fictional role model for the older woman, lived longer in the sewing world than in the fashion world. She made her last Vogue appearance in the May 1, 1962 issue, but she continued to offer advice for … Continue reading
Fifteen Ways to Emphasize Shortness and Stoutness, 1939
Although this two page spread is ostensibly about height and weight, I think the real message is to warn against eccentric dress. The woman on the right has clothes and accessories that coordinate and follow current fashion guidelines. The woman … Continue reading
The New Look and the New Waist Line
The November 1947 issue of Harper’s Bazaar was all about the New Look, that big style shift from the shorter, boxier silhouette of the World War Two era. It is the first time I really grasped the role of fashion … Continue reading