Gossiping on Geary Street near Union Square, 1947

It pays to have friends who are librarians.  Ever since I started this project on older women and fashion, I’ve had the help and encouragement of Becky Imamoto at the UC Irvine Library.  She’s ordered books and online collections for me and has pointed me to collections held in other libraries.  Just a few days ago, she sent news that UC Santa Cruz (my undergraduate alma mater) had digitized its large collection of photographs by Ruth-Marion Baruch and her husband, Pirkle Jones.  Their political work is quite well known, but this fascinating collection is proof that Baruch had many other interests.

This 1947 photo was taken in the Geary Street-Union Square area, the fashion hub of downtown San Francisco.  All of the high class department stores, including I. Magnin’s, were located there. Given the coats and the colors, I would guess Baruch snapped this street scene in the fall of that year. All the women are quite dressed up by today’s standards, wearing hats and gloves. However, the longer and wider silhouettes of the New Look had not yet taken over.

Click to enlarge

At the heart of the shot are the two gossips, probably taking break from a day of shopping.  The woman on the left looks like she had kept up with styles during the war years, with her shorter coat and chunky pumps.  Her hat is an amazing concoction of low and high feathers.  By contrast her companion, with a modest hat and sensible shoes, looks a little plain. Her coat is longer, but it looks like she had held on to it since the thirties.

Don’t you wonder what they were talking about?

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3 Responses to Gossiping on Geary Street near Union Square, 1947

  1. Becky says:

    Every time a person uses a resource recommended by a librarian, an angel gets his/her wings! 🙂 Happy to help, Lynn. I’m interested in the woman’s hat on the far right. It reminds me of the bearskin hats worn by ceremonial guards, though it looks to be made out of feathers. I wish we could see more of it.

  2. Susan says:

    Thanks — I know that place! I suspect that both of the “gossips” were born in the 1890s (or earlier.) What a series of fashion changes they had to adapt to over those decades! For the first twenty years of their lives, women wore skirts that touched the ground. Then they lived through the bare legs of the late 1920s, midcalf skirts in the early 1930s, and the bare legs of the WW II era. I think they coped pretty well!

  3. Liz says:

    I’m so excited to find you blog! I have always been fascinated by how older women dressed (they just never get enough time on the blogs) and I’m excited that you are showcasing this here.

    I think these ladies look fantastic even if some of their pieces are a bit dated. As for what they are gossiping about. Ohhh I’m sure it’s about who married who married overseas (scandal!)

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