Dressed for the Photographer

This is a real photo postcard, never sent. Although skilled photographers learned how to made these postcards themselves, this one looks like the photo was taken and the postcard created in a professional studio. From the design of the company logo on the back, Kruxo, I can tell that it was made between 1911 to 1922.  The clothes tell the same story, v-neck dresses and shoes showing.  Given the very wide hem on the dress on the right, perhaps the woman shortened it to stay in style.

I’m most interested in the woman on the left, though.  She is clearly dressed up for the photo, with her flowered hat and long gloves.  Note the many markers of the well-dressed older woman—a brooch at her neck, a big lace collar. She is even wearing polka dots, a print often recommended to the older set. 

Are they relatives? Friends? This card let acquaintances know that they were happy to be together.