Fashion Commentary from Life Magazine, 1970

Life, March 13, 1970 (scroll to the end of the article for this image)

Women often get ridiculed for following fashion trends, even though lowly consumers are hardly the ones who think them up.  In 1970, pretty much everyone was confused.  It was the time of the great “maxi” versus “mini” confrontation, and even retailers and manufacturers didn’t know which way the wind was blowing. 

At the end of a long article on the controversy, Life offered humorous tips for the fashion conscious woman. These included stockings marked with a tape measure and a Venetian blind skirt that could easily be raised and lowered.  Other suggested innovations were earmuffs to cancel out criticism, a copy of Women’s Wear Daily handy on inside of ones hat, and a short wave radio antenna to receive news flashes from Paris.

And what does this have to do with older women? My research shows that the seventies were a breakthrough era for older women in pants. Many chose this wardrobe option precisely because they couldn’t figure out just what length skirt to wear.

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