Matchy Matchy in the Sixties

Renewed attention to Queen Elizabeth’s fashion choices has brought “monochromatic style” back into the fashion discussion.  There is a less flattering term for it, however–“matchy matchy.” These days it’s often used as an insult for women without enough imagination to add an element of surprise to their outfit.  In the sixties, however, completely color coordinated outfits were all the rage.  I remember getting my shoes dyed hot pink to match my dress when I was in my step sister’s wedding.

This woman personifies the matchy matchy trend.  It makes me wonder which came first.  Did she buy the suit to match the shoes and bag or the other way around?  Don’t you wonder what her closet looked like?  Was pink her go-to color, or did she have similar matching ensembles, including shoes and bags, in a rainbow of shades? Not even the Queen, with her neutral shoes and bags, went to such an effort to color coordinate.

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5 Responses to Matchy Matchy in the Sixties

  1. Ceci says:

    Maybe she is a cosmetic salesperson – can’t remember the company, but they have pink cars?


  2. Maggie says:

    I love her! And I have had those beautiful shoes—however lacking the remainder of the ensemble.

  3. Susan says:

    In the sixties, it was still customary to match your shoes and your bag: in fact, it was customary to buy shoes and bag at the same time, from the shoe store. In the late sixties I did once buy a leather purse that was not quite suede, but a “natural” leather. It was not dyed, either. and it quickly got very shabby looking from oil on my hands. I carried it most days, with black or brown shoes.

  4. Lizzie says:

    I’d love to see if her nails are pink! I need those shoes in blue.

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