Tag Archives: hats/headcoverings

Mrs. Ralston’s Fashion Advice for Older Women

In the early years of the twentieth century the Ladies Home Journal fashion expert, Mrs. Ralston, wrote for a wide audience.  On her regular trips to Paris, she brought home news of the latest trends for the stylish set. However, … Continue reading

Posted in 1900s, 1910s | Tagged , , | 3 Comments

Atomic Bomb Hat, 1946

What is more amazing, the cake or the hat?  This photo marks a celebration of atomic bomb tests on Bikini Atoll in November, 1946.  In a series of blasts on the tiny Marshall island, the US government aimed to investigate … Continue reading

Posted in 1940s | Tagged | 3 Comments

Florida Flapper, 1924

This woman isn’t really a flapper, a term most accurately applied only to very young women. However, she has certainly embraced key elements of the 1920s style.  She wears a dropped waist dress decorated with pleats and pintucks to add … Continue reading

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What to Wear on a California Vacation, 1914

Although this group had hiked up a small hill for the photograph, the chauffer-looking fellow in the background makes me think that they were probably traveling by car.  Some had dressed for exercise more than others.  The youngest woman, second … Continue reading

Posted in 1910s | Tagged , , , , | 3 Comments

The Changing Seasons in Iowa, 1953

The contrast of the clothing drew me to this picture.  The family group—mother, two daughters, and son—are dressed up for chilly weather, while the two women on the left are wearing light colored summery clothing.  I’m thinking someone snapped the … Continue reading

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On the Ferry, 1943

On a recent visit to relatives in the San Francisco Bay area, I went to the Oakland Museum’s exhibit, Dorothea Lange–The Politics of Seeing.  The museum is the depository of Lange’s archive, so it was a chance to see some … Continue reading

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Does this Hat Make my Head Look Big?

Staring in 1900, almost every Montgomery Ward catalog I paged through offered hats designed specifically for older women.  At first I noticed only the random hat, when words like “mature” or “elderly” caught my eye.  But by the 1910s catalogs … Continue reading

Posted in 1920s, 1930s, 1940s | Tagged | 4 Comments

Elderly, Matronly, or Mature? Montgomery Ward Experiments with Names

In 1912, the Montgomery Ward catalog went through a major revision that favored women clothing buyers.  Before that year, women’s clothing was scattered throughout the catalog; you had to look through the index to find everything offered to female consumers.  … Continue reading

Posted in 1910s | Tagged , | 2 Comments

For the Love of Circles, 1939

I’ve just returned from a trip to Laramie Wyoming, where I spent a week looking through Montgomery Ward catalogs at the American Heritage Center.  Not everyone would call that a fun vacation, but I do!  You will see results from … Continue reading

Posted in 1930s | Tagged , | 1 Comment

Exercise Classes at Century Village, 1973

In the 1970s, the Environmental Protection Agency of US government sponsored a photo documentation project inspired in part by the efforts by the Farm Security Administration (FSA) during the Great Depression. Called Docuamerica, the project lasted from 1972 to 1978 … Continue reading

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