Tag Archives: cheerful granny

They Also Serve Who Sew, 1943

This patriotic wartime advertisement for the textile manufacturer Kendall Mills underscores the importance of women’s work on the home front during World War Two.  The opening paragraph reads: “Women’s nimble fingers are converting mountains of Kendall fabrics into vital finished … Continue reading

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Cheerful Granny, 1975

This is a new twist on the cheerful granny advertisements I have found in earlier years.  As in the ads from 1932, and 1943, the grandmother is depicted inside of the family. However, this ad in Ebony magazine shows an … Continue reading

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The Cheerful Granny of 1943

As in the previous decade, the image of the cheerful granny was a favorite for advertisers.  This ad shows the members of a multi-generational household happily growing and storing food from their victory garden.  It attempts to convince readers that … Continue reading

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Bridget McGoff, 1937

Here is a cheerful granny in real life, Bridget McGoff, the grandmother of my friend Chris.  Born in Ireland in 1857, she immigrated to the US in 1880 and lived most of her life in Scranton, Pennsylvania. She not only … Continue reading

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The Cheerful Granny of 1932

A kind-faced older woman was a common advertising image in the early to mid twentieth century. I call her the cheerful granny. She is often depicted helping the younger generation solve life’s difficult problems, like what bread to eat—the theme … Continue reading

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