Tag Archives: advice literature

Mrs. Exeter in Sews with Vogue Patterns

Since I am interested in all things Mrs. Exeter, I recently contacted Vogue Patterns for permission to track her down in their collection of pattern magazines and catalogs.  Editor Gillian Conahan was nothing but gracious, and I got to spend … Continue reading

Posted in 1950s, 1960s | Tagged , , , | 1 Comment

Proper Clothing for the Older Woman Who Plays Golf, 1949

The post World War Two years might have been a Golden Era for the older woman of fashion. Both of America’s foremost fashion magazines, Vogue and Harper’s Bazaar, turned their attention to this potentially lucrative market. In 1948, Vogue introduced … Continue reading

Posted in 1940s | Tagged , , | 3 Comments

The Language of Flowers for Older Women

For those of you who chafe against fashion rules and continue to wear white shoes after Labor Day, consider how lucky we are that so few rules remain.  Poking around in early twentieth century millinery books on wonderful Cornell University … Continue reading

Posted in 1900s, 1910s | Tagged , | 2 Comments

Mrs. Exeter’s Wardrobe for Summer and Fall, 1962

Mrs. Exeter, Vogue’s fictional role model for the older woman, lived longer in the sewing world than in the fashion world. She made her last Vogue appearance in the May 1, 1962 issue, but she continued to offer advice for … Continue reading

Posted in 1960s | Tagged , , | 2 Comments

Fifteen Ways to Emphasize Shortness and Stoutness, 1939

Although this two page spread is ostensibly about height and weight, I think the real message is to warn against eccentric dress. The woman on the right has clothes and accessories that coordinate and follow current fashion guidelines. The woman … Continue reading

Posted in 1930s | Tagged , | 6 Comments

The New Look and the New Waist Line

The November 1947 issue of Harper’s Bazaar was all about the New Look, that big style shift from the shorter, boxier silhouette of the World War Two era. It is the first time I really grasped the role of fashion … Continue reading

Posted in 1940s | Tagged , , | 4 Comments

Seventy Years Young by Emily M. Bishop

As you might imagine, I read a lot of books on aging. In general, the authors fall into two large camps. The pessimists contend that aging is a process of limitations; gradually we lose skills and eventually we die. The … Continue reading

Posted in 1900s, 1910s | Tagged , | 5 Comments

Vogue Pattern Book and the Older Woman

In 1980, the Vogue Pattern Book introduced former movie star Arlene Dahl as a fashion adviser to older women. Then in her mid fifties, she had left acting behind and reinvented herself as a beauty consultant. For the next few … Continue reading

Posted in 1980s | Tagged , | 3 Comments

Mrs. Exeter Sews Again

In 1961, Mrs. Exeter was fading from the pages Vogue magazine, where she had first been introduced in 1948. She only appeared three times that year, once to explain why she needed two long evening dresses, once to show off … Continue reading

Posted in 1960s, General | Tagged , , , | 1 Comment

Vogue and the “Stout” Older Woman

Although Vogue magazine was not very sympathetic to women who carried extra pounds, there was one area where the magazine was more forgiving—the fashion dilemmas of older women. Long before the era of Mrs. Exeter, Vogue editors realized that aging … Continue reading

Posted in 1920s | Tagged , | 3 Comments